Work History
TREEHOUSE
Online Education for Consumer and Business needs | EdTech
OCTOBER 2016 - PRESENT
Product Marketing Manager
Responsible for the overall positioning of the Treehouse brand to our consumers as well as business clients. Driving performance through various funnels, bringing new products and features to market, creating better user experiences in and outside of our app.
- Develop and implement ongoing nurture and win-back programs
- Create a communications strategy that eases customer pain points and reinforces pedagogy
- Position and package plans, add-ons, features, services, etc. for the general public
- Maintain roadmap with Product teams to ensure the evolution of the product and brand
- Facilitate customer and market research, communicating to Exec team as necessary
- Establish and facilitate lifecycle marketing tactics to usher new growth and focus efforts
SPICEWORKS
IT Professional Software | Leading B2B Digital Publisher
JUNE 2015 - PRESENT
Marketing Manager
- Discover new products and features to bring to market to grow revenue and usage annually.
- Lifecycle/CRM point for all user communications to increase sales and drive software usage.
- Responsible for overarching communications goals internally as well as client-facing initiatives.
- Successful implementation of new digital marketing products.
- Manage, lead and develop team of 7 marketing professionals.
- Maintain and consistently improve quality of product.
- Project lead development teams to drive proprietary software and services that support new and existing product needs.
- Work across finance, sales, client services and marketing teams to pinpoint areas with growth opportunities in digital media products.
- Present financial reports and plan updates to Executive team including CEO and CFO on a regular basis.
JUNE 2012 – JUNE 2015
Email Marketing Specialist
- Successfully developed and implemented new marketing products to impact annual revenue.
- Worked closely with sales and product teams to develop better and more creative ways to deliver media results in line with client expectations and needs.
- Created cohesive brand experiences for top-tier tech clients.
- Owned all aspects of data analysis, segmentation and list cleansing for client-facing email products.
- Strategic marketing campaign development.
- Operations lead for email marketing goals.
RED METHOD DEC. 2011 – JUNE 2012
Mobile Software Development
Marketing Manager
- Organize, plan and execute marketing initiatives to be promoted through social media, press releases and digital media campaigns.
- Media planning and purchasing.
- Coordinated video shoots for marketing initiatives.
- Content creation and promotion across various channels.
- Drove and analyzed all traffic to corporate websites.
TEXTURE MEDIA, INC. FEB. 2010 – NOV. 2011
Digital Media Publisher
Integrated Advertising Program Manager
- Creation of custom digital media products for partners resulting in additional revenue, increased site traffic by 15% and doubling registered email subscribers in a one year period.
- Successfully monetized lead generation products.
- Maintained client relationships including copywriting, design management, marketing strategies and analysis.
- Developed comprehensive advertising campaigns for a wide range of clients; working with design, copy and marketing teams.
- Reporting of program performance to Executive Team.